Something that has always stood out to me (and something that I am no exception to) is how phones and technology can rapidly take our attention away from the world around us. As a part of a personal project, I wanted to design a series of digital and physical advertisements that would promote a decrease in phone usage. Thus, utilizing original photographs, I created a series of motion graphics, as well as still images, centered around the verb "look", with the idea of encouraging people to look away from the phones and up at their surroundings. 
Below are the mock-ups for a physical poster series using the same images and typography as the motion graphics. 

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